Introduction to Bass diffusion model

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The Bass diffusion model is a well-established model of innovation and technology adoption in the market. It can be described by the following formulation:

The solution of Equation (1) is as follows:

To include marketing effort factors in the diffusion model, Bass introduced the generalized Bass model (GBM). The GBM is described as follows:

Assuming X(0)= 0, Solution to GBM becomes:

Example: Using Bass Model Estimates for Forecasting

Example: link: https://srdas.github.io/MLBook/productForecastingBassModel.html

https://github.com/Fahad021/Bass-Difussion-Modell-with-python/blob/master/Bass%20diffusion%20model.ipynb