Product Analytics Guidelines Based on the book “Lean Analytics”

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This manual translates key concepts from Lean Analytics into a structured academic guide for a course on Product Analytics, with each section tailored to major digital business models. In every section, you’ll find key concepts, relevant metrics, and a highlighted case study that ties real-world practice to analytics theory.

Contents

• Introduction: The Lean Analytics Mindset
• Section 1: E-commerce Product Analytics
• Section 2: SaaS (Software as a Service) Product Analytics
• Section 3: Free Mobile App Product Analytics
• Section 4: Media Site Product Analytics
• Section 5: User-Generated Content Platform Analytics
• Section 6: Two-Sided Marketplace Analytics

Introduction: The Lean Analytics Mindset

Product analytics is the practice of measuring, analyzing, and interpreting data to help digital products grow. The *Lean Analytics* framework focuses on finding your “One Metric That Matters” (OMTM) at every stage of product development. Founders and product managers use analytics to validate assumptions, detect problems, and drive growth, moving step-by-step through Empathy, Stickiness…